4 Elements to a Winning Mobile Web Marketing Strategy

Get a profile of your typical prospective customer  The first step you need to take is to identity your prospective mobile customers. This is the group of people who will be using your website and will be buying your product or service. This doesn’t mean that they will be purchasing directly from your site; they may simply be getting information to buy from you at a later time. The most important information you need is who these people are and how many potential customers you will be serving. ...
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Six Tips For Getting The Best Customer Reviews On Your Website.

Creating a website can be a tricky task when it comes to facilitating traffic to the site. Traffic is the best way to increase market potential. Customer service can best be developed through various online tools that are incorporated into the site.   (1) Contact forms increase customer service. The first thing that a website needs is a means to collect feedback from their visitors. This can yield responses that will bring about improvements. Visitors see this as a means to give their ...
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3 Ways To Run A Successful Business From Your Smart Phone

Running your own business can be difficult. That said it has become increasingly easier with the advent of new technology. While spreadsheets, employee time cards, shipping orders and more used to take countless hours, everything that deals with your business can now be handled right from the palm of your hand. Although there is still no cure for running your business flawlessly, smartphones have made the process much less tedious. Here is a list of 3 ways to run a successful business from y...
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5 Pointers for Finding a Great Freelance Editor

Well-written materials create a strong competitive advantage for any business. Whether website content, ads, brochures, or blog posts, writing that captures the potential customer's imagination will drive traffic to your eCommerce site to increase sales and generate profit. Most higher education today emphasizes our specialty field and does not give the kind of training that professional writers receive. While you may be an expert in your particular area, writing about it may not be your fort...
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How To Save Your Business’s Credit From An Unstable Economy

Things aren't the way they were before. This is the new motto of the new millennium. The economy is extremely unstable, yes, even more than before. The economic conditions seem to be improving, but there are still rocky times ahead. If things were stable, the Federal Reserve wouldn't be printing money and pumping billions of dollars into the economy every month. So what does this mean for small businesses? It means that you need to prepare financially and most of all, make sure that you pr...
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Five Ways to Be Sure Your Home Business Complies with the Law

Some entrepreneurs prefer to run a business from the comfort of their home. With a home office, a business owner can save money on rent and enjoy plenty of other benefits. However, when setting up the office, you must comply with local and federal laws. Here are five ways for a business owner to follow all the laws without running into serious issues.   Get a Lawyer Sometimes, it is necessary for a corporation to defend itself against lawsuits and other litigation. For this reason,...
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One Sentence: A Tagline Is Sometimes All You Need to Communicate with Your Customers

Apple says "Think Different," McDonald's says "I'm lovin' it," and Nike says "Just do it." Consumers around the world recognize these slogans or taglines, which are an integral part of each of their brands. As important as it might be to have company mission statements and documented business plans for legal purposes, when it comes to communicating with customers, one short sentence or phrase does the trick. Coming up with a tagline for a new business might not be an easy process, but getting...
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The Importance of Graphics in Giving Your Brand the Right Image

What are you wearing today? Sounds like a bit of a weird, late-night phone conversation, doesn't it? Here's the thing: Appearances send a message, and the same way your clothing represents your persona, your business branding represents your business. Take a pulse. Look at your branding as it is right now. What does it say about your business? Is it boring or drab? Or is it lively and energetic? Does it say "We'll work hard for you," or to continue the metaphor, does the imaging tran...
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3 Tips for Finding the Ideal Accountant

Sooner or later, every small business reaches a point when the task of record-keeping requires more than a simple calculator. Even a sole proprietorship will find that managing its finances and typical bookkeeping duties can become complicated over time. Professional accountants can offer help. After all, an accountant can manage the business's finances, taxes, and more. In many instances, an accountant also acts as a trusted advisor to the small business. He/she can help with the manageme...
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Time-Tracking Software: Making Payroll Stress-Free

Even the smallest of businesses has concerns about time tracking and payroll issues. In fact, next to making profits, small business payroll usually tops the list of priorities for business owners. And that really makes sense. After all, if workers are not paid, they are not going to be happy, and if they are not happy, they are not going to be productive. Obviously, when employees are productive, the business stands a better chance of making profits. It's like one hand feeding the other. If ...
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