Pointers to Make Invoicing as Pain-Free as Possible

For those of us who have our own businesses, financial management often tends to be one of the more dreaded but necessary functions we face. Unless you have a background in this domain, bookkeeping could very well be the bane of your existence as an entrepreneur. Well, we’re here to make it all a little less painful for you. We’ll provide pointers particularly on how to make invoicing customers as pain-free as possible, and in addition, how to make the whole process of business accounting...
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5 Inexpensive Marketing Tactics for Home Based Businesses

When you are the owner of a home based business, you typically have to get creative when it comes to your marketing tactics. You can't necessarily have a grand opening party, because, well, you'd be inviting people to your house. Moreover, you can't really put your address anywhere, because that would be a security risk. For business owners who's base of operations is at home, you will usually have to rely largely on the Internet. There is a plethora of ways to market your home based business on...
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Using Instagram to Get the Word Out About Your New Business

Thousands and thousands of small business owners have discovered the marketing benefits offered by Instagram. This application has been described as a fun and quirky way to promote a business. Although the site first appears as nothing more than a way to share photos, savvy marketers know it is actually a potent way to connect with customers and potential customers and to market services and products. The result is new and improved relationships with customers and increased sales. Buil...
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Talking to New Customers: 5 Ice-Breaking Conversation Starters

When it comes to making sales, much is based on the art of conversation and on making real connections. The problem for many is finding ways to start conversations. That is, going beyond the basic self-introduction and moving on to something that will create an opening that leads to a meaningful conversation. Without this type of connection, there is little chance that the salesperson will enjoy the benefits hoped for. After all, the point is not to see how many people can be added to a l...
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Best Practices for “Cold” Email Marketing

Email marketing can be an incredibly useful component of a successful new business winning strategy. Much like cold calls, cold emails can be sent to prospective customers in an attempt to engage and win them over with a product or service. But as always with email marketing, there are risks associated, so you want to be sure you are employing best practices in your approach. We’ll cover those critical best practices here. Consider that the customer will likely read the email on his/her p...
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5 Tips for Running Your Home Based Business From Your Smartphone

Modern technology gives entrepreneurs an unprecedented level of freedom in managing their businesses. In fact, your entire home based business can be run from anywhere in the world using your smart phone--if you know how to utilize its potential. Whatever your industry may be, these helpful tips will set you up for success and help you run your business efficiently without ever setting foot in an office. (more…)
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Should You Outsource Payroll, or Keep it In-House?

As a small business, if you have full time employees, then running payroll on a regular basis is a critical function for your business’s success. Running and reporting upon payroll accurately is also critically important, and the decision will need to be made whether or not to outsource the process. We’ll help you decide which path is best for your small business so that you can ensure it is done properly and avoid fines associated with not doing so. Do you have the expertise on staff?...
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Five Tips for Branding Your Start-Up Business

Congratulations! You’ve had the idea brewing for months or years. You’re off and running. You’re working long, productive and energizing hours to kick off your new venture. The new business is popping up in your dreams and consuming your head space as you drive to the next appointment, right? Ride the wave, and Build. Your. Brand. Create a buzz. Play like Mother Duckling, and get them to follow you. That really is the place to start. It’s a great idea to get a buzz going even before you open for...
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The Startup Business Owner’s Guide to 401(k)

There are dozens of issues that a startup business owner must address, from the basic (revenue generation and supply chains) to the complex (marketing strategies and information technology) to the forward thinking (business plans and future growth opportunities). So it can be easy to forget about employee incentives like a 401(k) program. With that in mind, here is a guide for 401(k) planning for the startup business owner. Provide a wide range of options. Your employees will have differe...
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Accepting Online Payments: Convenient and Better for the Environment

As a small business owner, you should be looking for every possible revenue channel you can find in order to drive your business forward. If you are not already invested in an e-commerce solution in order to sell your product or service on your website, this is a move your business needs to make. We’ll talk about several reasons why this is such a smart step in the growth of your business. It’s convenient for you. Sit back and watch the sales roll in as your online store does the work for ...
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