Will You Ultimately Come Home to a Better Retirement?

Virtually everyone in America considers retirement at some point, and in the past, planning for retirement was much easier. Today, as people live longer, companies are offering fewer and lesser benefits, and the government wants a larger share of the pie, it can become very confusing to make a retirement plan. Working for Yourself? This problem can become further complicated if you work for yourself. In a traditional employee/employer situation, the employer generally takes on ...
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Take the Lead in Getting Better Landing Pages for Your Home Business

When it comes to getting the most for your digital marketing dollar to promote your home Internet business, landing pages are a must. What you might not realize, however, is that representing your business, services, and products through a single landing page can do much more harm than good. These days, it makes sense to create multiple landing pages that are tailored for various market segments. Taking a "one-size-fits-all" approach can alienate important leads, and worst of all, ...
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Give Podcasts a Shot in Promoting Your Brand

In recent studies, it was determined that a whopping one-third of all Americans have listened to a podcast at least once. The number of podcasts being created has doubled since 2012. The public's awareness of podcasts has certainly increased, and will only grow in the future. One indisputable factor that will lead to even more people listening to podcasts is the influence of available technology. All automobiles produced from 2015 and on will have smartphone connectivity or onlin...
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Constructing the Right Online Brand

You think online branding and so many fields of business come into mind, including those running a home Internet company. You think social media and the same thing happens. An online brand is direly important to a business these days, as so much business is done online. Even if you aren't primarily an online business, somewhere along the way, you'll need an online brand. And this even applies if you’re asking the question do construction workers need an online personal bran...
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Have You Seen the Upside of Content Marketing?

Companies, (including those individuals running home Internet businesses) that are looking to promote their brands, are turning to content for all of their marketing needs. Whether it's marketing a new service or getting the word out about an upcoming product line, content marketing is one of the most effective outreach tools a business owner can use. Here are just a few ways companies nationwide are using content marketing effectively: Content Marketing in Action Today's brand...
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Make the Social Pitch for Life Insurance Needs

Finding the right life insurance for the right price can be a challenge. Whether you sell life insurance as a home Internet business owner or are looking for it yourself while running your home company, you've got to not only find the right coverage for your customers' or your needs, but also the right price for everyone's budgets. Luckily, social media is making the search much easier than it used to be. So don't be afraid to chum up to some friends on your social networks to fi...
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Top 4 Ways that you are Restricting Your Website’s Functionality

Image Source: Flickr While most websites are well-designed and deliver high quality, sometimes the functionality can be limited by the owner. Having an efficient and well-performing website is critical to e-commerce success. Below explains four ways that you may be inadvertently limiting your website’s functionality. Pushy Sales Many businesses over-focus on continually providing heavy-handed marketing content to their online customers. This may actually deter customers from visiting the we...
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The Beauty of Opening a Home Internet Business

Owning a home Internet business can be one of the most rewarding careers you could ever want, especially if you're a beauty specialist. Selling beauty products online can be extremely fruitful as long as you have the right business plan in place. Here are just a few ways you can start a beauty-based home Internet business: Know Your Products If you don't know the beauty products you sell like the back of your hand, then how are you going to accurately advertise them to potentia...
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Put the Fun into Marketing Your Home Business

Gaming is one of the most widely practiced activities on the Internet. According to a report released by SpilGames, there were about 700 million online gamers in 2013, and 50.5 percent of Americans will be playing mobile games actively by 2015. Many businesses (including a number of home Internet businesses) have taken notice of the popularity of online games, and some of them have already incorporated gaming into their marketing strategies. Here is a look at why and how you shou...
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Is Your Home Business up to the Task?

If there's one thing you can count on as a home Internet business owner, it's that your business will constantly change. Profits may be high one day and low the next. Your equipment may work great for month or constantly require maintenance. Make sure the business is up to the task of dealing with the challenging times by working through the following tactics: Manage your Cash Business profits ebb and flow. Plan for the low tide by properly managing your cash. While managin...
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