How is Social Media Changing Society?

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Throughout history, there have been a handful of major events that have shifted the fabric of all of humanity across the globe. Today, it is undoubtable that the internet has taken its place amongst such massive cultural shifts. In particular, though, it is the way with which we use the internet to communicate with one another: social media. Social media has completely redefined the way that humans interact with each other, for better or worse. This trend is only likely to continue, as we barrel...
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Grow Your Business Via Social Media

With the multitude of social media channels available and the growing need to create content at scale to fuel these networks, it’s important to have actionable data to help better focus your social media marketing efforts. Take these 13 must-know social media statistics about SlideShare, Snapchat, Instagram, Pinterest, Facebook, Twitter, Vine, LinkedIn and Google+ into mind when formulating your marketing strategy for 2014. Brought to you by SpareFoot
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How To Get Your Business Out There Without Doing A Thing

In these contemporary times, more and more businesses are appropriating modern technology to help ensure that their organizations experience continual growth and expansion. This is a prudent decision, especially since the internet offers businesses a plethora of platforms that can be used to market goods and services with little to no effort. If you are a business owner who wants to make the public aware of your products without substantive effort, consider employing the following three strategi...
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How to Minimize the Risks of Your Next PPC Campaign

Pay per click advertising is a great way to drive highly targeted traffic to your website. However, if you do not carefully monitor your PPC campaign, you could end up spending a lot of money while driving that traffic to your website. In order to ensure your PPC campaign is a success, you need to analyze your campaign every step of the way to make sure it remains profitable. There are several steps you can take to help minimize the risks of your next PPC campaign. Set a Daily Budget In the ea...
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StreamSend Review

StreamSend is one of the many e-mail marketing and auto responder services available.  It offers a wide range of packages and options to choose from.  With so many different auto responder services on the market, it can be difficult to decide which one will be right for you.  Here is a detailed review of StreamSend to help you decide whether or not it is a product that will fit your needs. StreamSend Ease of Use Overall, StreamSend is very easy to use, especially if you are new to e-mail m...
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Get Response Review

GetResponse claims to be one of the best email management/auto responder services on the market. Email marketing is one of the least expensive forms of advertising online and its proponents claim that when used correctly, there is no better form of marketing from a return on investment perspective. GetResponse promises to take care of all your email marketing plans for an extremely reasonable price. But are the services offered by GetResponse really worth the cost or is it a complete waste of mo...
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Vertical Response Review

VerticalResponse is a company that offers a range of self-service marketing solutions but is probably best known for their email marketing packages. It currently has more than 100,000 customers and is apparently one of the 350 fastest growing companies in the whole of North America. They combine your email marketing campaign with social networking in order to increase your company’s overall reach. As VerticalResponse has been involved with email marketing since 2001 and social media since its in...
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AWeber Review

The point of email marketing is simple. You are trying to get into contact with as many prospects as possible in the hope that some of them turn into customers. The affordability and effectiveness of email marketing is not in doubt which is why there are a proliferation of services offering a range of features to make your campaign as simple and successful as possible. AWeber is one of these email marketing services and they offer features such as autoresponder and email sign up forms that look ...
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iContact Review

It’s clear that email marketing is at the forefront of any successful organization’s advertising drive. The popularity of email marketing has increased because it quickly became obvious that it was a highly effective method of generating new leads and increasing revenues without breaking the bank. iContact have been in the industry since 2003 and its software is currently being used by more than 600,000 people around the world. iContact state that their aims include adding value and solving prob...
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Constant Contact Review

Constant Contact is an email marketing service which has been designed to help small businesses by giving them an easy and cost effective method of becoming a real presence online and building successful and lengthy relationships with new and existing clients. The company was formed in 1998 and at the time of writing, more than 450,000 customers use Constant Contact to keep them in touch with prospects and clients. What Is Constant Contact All About? Constant Contact does exactly what it say...
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