Constant Contact is an email marketing service which has been designed to help small businesses by giving them an easy and cost effective method of becoming a real presence online and building successful and lengthy relationships with new and existing clients. The company was formed in 1998 and at the time of writing, more than 450,000 customers use Constant Contact to keep them in touch with prospects and clients.
What Is Constant Contact All About?
Constant Contact does exactly what it says on the tin, keeping you in constant touch with clients, both prospective and actual. Setting up the email contact list is child’s play as the service gives you a step by step guide. All your options are located at the top of the screen. There are also a variety of tabs available which allow you to create emails as well as creating and maintaining your existing contact list. To build your email contact list, import them from a spreadsheet or enter them all manually.
There are six different pricing options for your consideration. These are:
- 0-500 email addresses: $15 a month
- 501- 2,500: $30 a month
- 2,501-5,000: $50 a month
- 5,001 – 10,000: $75 a month
- 10,001 – 20,000: $150 a month
- Unlimited: You must contact the company for further information.
You can buy it in seconds or avail of the free 60 day trial where you are not asked for credit card details.
Constant Contact gives you a huge amount of control with a host of options designed to make the process of finding and keeping customers as easy as possible. For example, you have the ability to control the unsubscribe and bounce options which is an essential method of finding out why certain emails aren’t being delivered as well as telling you exactly who is unsubscribing. This is terrific news because you can quickly get in touch with someone who has unsubscribed in order to convince them to return to your flock.
The selector tool is pretty dynamic which basically means you can easily choose a suitable template for your newsletter. You can also insert videos and images without having any in-depth knowledge of technology. As the editing and preview modes are so well designed, you will save time when creating newsletters. The template selector has hundreds of choices and is divided into Industry and Type which greatly reduces the time it takes to find a suitable template.
A real kick in the teeth for businesses is the fact that you’re only allowed one account per website. This means you will require several accounts if you are trying to create an email marketing campaign for a host of sites. This is a calculated move from Constant Contact. From the customer’s point of view, it would have been much better if the site offered different packages which relate to the number of sites you have. There seems to be a focus on building a list of names rather than producing a high quality list of prospects. This is apparent because the Confirmed Opt-in option is off when you sign up and you must change it manually.
On the surface, Constant Contact seems to be an easy and dynamic editing tool which should greatly aid your email marketing drive. However, a glance at customer reviews suggests that the company is extremely strict when it comes to going over their limit. Even going over your contact list by one or two names will see you hit with a penalty. Therefore, you need to be careful when using Constant Contact to avoid their wrath. Nonetheless, it’s still well worth trying out the 60 day free trial option.