GetResponse claims to be one of the best email management/auto responder services on the market. Email marketing is one of the least expensive forms of advertising online and its proponents claim that when used correctly, there is no better form of marketing from a return on investment perspective. GetResponse promises to take care of all your email marketing plans for an extremely reasonable price. But are the services offered by GetResponse really worth the cost or is it a complete waste of money?
More than 200,000 people use GetResponse and they offer a 30 day free trial. You can sign up immediately and credit card details are not required. There are a total of four paid packages:
- Start: This is for companies with a maximum of 1,000 subscribers and is available for £12 a month (The Company lists prices in pounds sterling). If you subscribe for 12 months, the monthly cost becomes £9.84. It allows you to send unlimited emails, has video email marketing capability, 1GB of multimedia storage and an iPhone app.
- Plus: Companies with a maximum of 2,500 subscribers can use this package for £20 a month or £16.40 when an annual subscription is purchased.
- Max: If you have up to 10,000 subscribers, this £54 a month package is for you. It becomes £44.28 per month if purchased annually. Incidentally, the Plus and Max packages only have the same features as the Start offer.
- GetResponse 360: This is their granddaddy package and is suitable for companies with more than 100,000 subscribers. You need to contact the company for a quote and it comes with special features such as email marketing consultancy, list management and customized solutions.
If an auto responder service doesn’t have a high percentage when it comes to email deliverability, then it isn’t worth using. Fortunately, GetResponse have a deliverability rate of 99%. One of the best things about GetResponse is the statistical analysis it provides. It not only shows you when the email recipients took action regarding the emails, it gives you an exact time. This enables you to group your subscribers and send them emails at suitable times. You can also compare two different email messages side by side to see which one got better results. This helps you analyze the content and make the requisite changes.
Instead of boring your recipients with bland messages, spice things up by using one of the 350 newsletter templates provided by GetResponse. Best of all, you can create stylish messages without HTML or coding knowledge. Time strapped businesses will also be delighted to know that you can write a number of emails at once and schedule them to be sent at various times.
GetResponse has more features that you’ll ever need. There is seemingly no limit to what you can do with this auto responder and its customer support is also top notch. Paying the equivalent of $80 a month for the Max package may seem steep but when you consider the fact that they are helping up with up to 10,000 subscribers, it really is a drop in the ocean, especially if it helps increase your conversion rate. Naturally, this is entirely up to you but GetResponse provides you with all the tools you need to be successful.
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