It’s clear that email marketing is at the forefront of any successful organization’s advertising drive. The popularity of email marketing has increased because it quickly became obvious that it was a highly effective method of generating new leads and increasing revenues without breaking the bank. iContact have been in the industry since 2003 and its software is currently being used by more than 600,000 people around the world. iContact state that their aims include adding value and solving problems for their customers.
What Is iContact All About?
The first noticeable thing about iContact is the ease of use. Right from the beginning, it’s clear that you require no real skills when it comes to creating a high quality marketing campaign. All the tabs you need to change your settings are visible and easily accessed. iContact has a setup wizard which immediately gets to work, guiding you through each step of the process. Although the procedure is simplistic, don’t be fooled into thinking that the features are the same. iContact is committed to improving the businesses of all its customers and have not cut corners when it comes to features.
The site states that each customer has access to over 500 high quality templates, fast and powerful tracking and reporting as well as peerless customer support. You are entitled to a free 30 day trial which is a must for all those interested in this software. In the spirit of keeping things simple, iContact have only three pricing plans:
- 500 subscribers: $10 a month
- 2,500 subscribers: $29 a month
- 5,000 subscribers: $47 a month
As well as enabling you to use aliases, iContact also allows you to send emails to certain demographics. For example, if you want to send emails to females between the ages of 30-40, it’s possible with iContact. This kind of email targeting will yield great results when used in conjunction with Google Analytics.
There are also a number of features specifically designed for use on social networking sites such as Twitter and Facebook. There are tools available which can be used to post messages on your wall, send tweets as well as emails and create special newsletter sign-up forms. You can even create your own surveys. With surveys, you can get quick feedback from customers and increase the level of contact between consumer and company. This device has been proven to increase sales and encourage repeat custom.
There have been reports of iContact’s WYSIWYG editor adding additional HTML code when you copy or paste from a Word Document. This is pretty annoying and consumers affected by this issue also claim that it’s an extremely difficult problem to address. In this instance, you should probably do all copying and pasting from a text editor. There is also no option to add an attachment to your emails.
Despite these problems, iContact seems to be one of the top email marketing services available. It gives you the ability to conduct a professional email marketing campaign without having to spend a small fortune or learn complex computer terminology. The fact that it’s so easy to set up means you can get your marketing campaign off to a flying start. For this reason alone, iContact is well worth a look.
iContact provides a robust array of tools to create, send and track your email marketing campaigns. Try it FREE for 30 Days!