Does Your Home Business Need Some Social Loving?

Social media marketing is used by some of the biggest brands in the world, but it can also be used by home-based businesses of all sizes. One of the greatest benefits of social media is that, for the most part, it's completely free. This can be a huge benefit to a growing home-based Internet brand or small business - allowing you to attract new customers, spread the word about your brand and amass a virtually endless list of leads. How to Get Started with Social Media The first...
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Why Guest Blogging Needs to Be on Your Agenda

For your home Internet business to truly take off, you need to have a number of tools at your disposal. While it goes without saying that you will need a great product or service to offer consumers, how you go about promoting your brand is equally as critical. Since most folks running a home Internet business are limited in their advertising and/or marketing budgets as compared to a big corporation, spending your promotional dollars wisely is all so important. So, how do you go about g...
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Why is Your SEO on Life Support?

When running a home Internet business, what steps should be taken to draw as much web traffic to one’s site as possible? For starters, are you using search engine optimization (SEO) to bring more traffic your way? If the answer is no, make 2016 the year you engage in local SEO, allowing you to let the world know more about your products or services. SEO Works If You Make the Effort As a home Internet business owner, you might find yourself doing okay in the business world, but what ...
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Is Your Home Internet Business Eye-Catching?

According to some recent marketing surveys, consumers are 60% more likely to visit a business website when an image appears along with the search results. Meantime, 67% of surveyed consumers stated that product images are the most valuable information they use when deciding whether to buy something online. Finally, online articles that contain images are viewed 94% more than straight text articles. Having imagery in your home Internet business marketing not only makes good sense,...
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Take the Lead in Getting Better Landing Pages for Your Home Business

When it comes to getting the most for your digital marketing dollar to promote your home Internet business, landing pages are a must. What you might not realize, however, is that representing your business, services, and products through a single landing page can do much more harm than good. These days, it makes sense to create multiple landing pages that are tailored for various market segments. Taking a "one-size-fits-all" approach can alienate important leads, and worst of all, ...
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Give Podcasts a Shot in Promoting Your Brand

In recent studies, it was determined that a whopping one-third of all Americans have listened to a podcast at least once. The number of podcasts being created has doubled since 2012. The public's awareness of podcasts has certainly increased, and will only grow in the future. One indisputable factor that will lead to even more people listening to podcasts is the influence of available technology. All automobiles produced from 2015 and on will have smartphone connectivity or onlin...
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The Beauty of Opening a Home Internet Business

Owning a home Internet business can be one of the most rewarding careers you could ever want, especially if you're a beauty specialist. Selling beauty products online can be extremely fruitful as long as you have the right business plan in place. Here are just a few ways you can start a beauty-based home Internet business: Know Your Products If you don't know the beauty products you sell like the back of your hand, then how are you going to accurately advertise them to potentia...
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Where is Your Social Media Game At?

If you don't know it already, you're probably in the process learning the importance of social media to your home Internet business, whatever your business may be - from cupcake bakeries to facilities management. It has become a must to be active on social media, and whether it's you running the social media part of your business among a million other things, or you've hired someone to manage social media, someone's got to be doing it. Not only does it get information about your busi...
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Is Your Website Clicking on All Cylinders?

Building a great website is only half the battle. In today's progressive web environment, you need to continuously update and upgrade your business website in order to stay ahead of the competition. With overhauled homepages in mind, here are just a few pointers for updating your home Internet business website: Freshen up Your Call to Action Your homepage and navigation bar will likely be the most seen and used elements of your website. However, the call to action is what will ...
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Don’t Break the Rules on Mass Text Messaging

If you're thinking about mass text messaging as a way to spread the word about your home internet business, it's important to know all the mass text rules and regulations. Besides, not knowing how to properly initiate a texting plan can get your home business in hot water. Here are just a few rules to follow when mass texting: Don't Overdo It Part of mass texting is asking permission from your customers to send messages to their mobile devices. However, just because you get...
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