Make It Your Business to Market to Baby Boomers

In 1964, 40 percent of the American population was under the age of 19. This mass of American youth was the result of the era of optimism, high living standards and unprecedented affluence after World War II, which followed nearly two decades marked by economic depression, social anxiety and global war. As the cultural and economic drivers of the last half century, Baby Boomers still hold extraordinary monetary and political sway. Booming Statistics If you look at the statisti...
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Is Your Business Plugged in to Better Revenue?

These days, a small business (including those run out of one’s home) that only takes cash is seen as old-fashioned and a bit inconvenient. If you're selling online without using shopping cart software, you run the risk of being seen the same way, and driving away customers who will go to the businesses that make it easy to browse and buy online. Using a shopping cart can increase your revenue and bring you more satisfied customers. Even for a small business or home business, if you'r...
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