Harnessing the Power of Free Samples

By: Christine Hill   Free samples! We all love them. Something about “free” just makes things more delicious, more fun, more interesting. Psychologically, we all see the direct appeal of free samples. But how well do they actually work for businesses? Pretty darn well, if Costco is any model. The numbers are amazing. Free samples drive a 300% increase in sales on wine, a 500% increase for items like lipstick and mascara, and a whopping 600% increase for cheese and pizza. T...
More