The Importance of Graphics in Giving Your Brand the Right Image

What are you wearing today? Sounds like a bit of a weird, late-night phone conversation, doesn't it? Here's the thing: Appearances send a message, and the same way your clothing represents your persona, your business branding represents your business. Take a pulse. Look at your branding as it is right now. What does it say about your business? Is it boring or drab? Or is it lively and energetic? Does it say "We'll work hard for you," or to continue the metaphor, does the imaging tran...
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