5 Unusual Ways Your Company Should Be Marketing Its Brand

Establishing your company's unique brand position requires creative marketing. If you have an original brand and a clear message, now is the time to focus your marketing efforts on tactics that other managers simply aren't focusing on. With so many brands focusing on building an online presence, many companies are overlooking the importance of creativity and originality. Here are 5 unusual ways your company can try to market your brand and stand out in today's modern world. #1: Sponsor a Sports...
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The Most Common Obstacles When Starting a Home Business

The internet has truly democratized the world of business. Anyone with a computer, a solid broadband connection, a good idea and the determination to see it through can create a profitable business right from the comfort of home. Thousands of people every year give up the rat race of the traditional work environment to set their own schedule and be their own boss in an online startup. It's incredibly liberating, financially viable, and can seriously increase your quality of life. However, it isn...
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5 Ways to Keep Your Small Business Afloat in These Stormy Waters

In these troubling times, it would be easy for a small business owner to give up on their dreams and go back to the workforce as a regular Joe. Although there are plenty of small businesses around the country that have closed up over the past few years, this is not something that needs to happen to every struggling small business. There are plenty of ways to fight against these trouble economic times, and any business can succeed with the right small business leadership. If you need some hel...
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Time to Bring Out The Big Guns: Fix Your Website

At some point, almost every website needs a checkup, because often what happens is what was a cutting edge design and development strategy at one point, will eventually become dated and ineffective. When you bring out all the stops and create a great site, you will take a major step to greatly improving the life of your business as a whole, so here are 5 ways you can make big changes. Use Video on Your Site It is estimated that by 2015, two thirds of internet traffic will go to video, this is ...
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Easy Home Business Ideas

Whether you’re unemployed, a stay at home parent, a student, or just someone looking to make a little extra cash, there are a number of easy home business ideas you can use to start your own business without an enormous initial investment. Some may even grow into a full time career! Here are a number of potential easy home business ideas for you to consider. One potential idea is to become a house sitter or a pet sitter. Many people feel the need to protect their homes while they’re away on v...
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5 Ways to Grow Your Home Business

Would you like to be able to grow your home business through marketing, but need affordable ways to do it? There are some strategies that you can employ to expand your business that won’t break the bank. Below are five of the most successful and affordable ways to market yourself and your business. #1 - Join the Community Stop staying at home all the time trying to market your business. You also need to get out into the community and make sure that people know you exist. You can accomplish t...
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More People Interested in Starting Their Own Business

Times are tough; with that comes a great deal of stress for many people. With the economy at the worst it’s been in recent memory, many individuals have found themselves without jobs, without money and without any kind of security. Regardless of age, it’s difficult for anyone to get a job in this market. Students recently graduating from college find themselves without enough experience to even qualify for interviews, while aging workers are finding that their services are too expensive for p...
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