Top 4 Ways that you are Restricting Your Website’s Functionality

Image Source: Flickr While most websites are well-designed and deliver high quality, sometimes the functionality can be limited by the owner. Having an efficient and well-performing website is critical to e-commerce success. Below explains four ways that you may be inadvertently limiting your website’s functionality. Pushy Sales Many businesses over-focus on continually providing heavy-handed marketing content to their online customers. This may actually deter customers from visiting the we...
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Put the Fun into Marketing Your Home Business

Gaming is one of the most widely practiced activities on the Internet. According to a report released by SpilGames, there were about 700 million online gamers in 2013, and 50.5 percent of Americans will be playing mobile games actively by 2015. Many businesses (including a number of home Internet businesses) have taken notice of the popularity of online games, and some of them have already incorporated gaming into their marketing strategies. Here is a look at why and how you shou...
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Let Data Help Drive Your Home Business

If you run your own home Internet business, then you need to take advantage of any and all marketing help available. Fortunately, there are a number of data-driven insights that can help your home business grow like never before. Here are few ways big data can get your marketing and your business on the right track: Analyzing Customer Data In terms of marketing, customer data is easily one of the most important areas of concentration. By tracking and analyzing customer data, yo...
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Don’t Break the Rules on Mass Text Messaging

If you're thinking about mass text messaging as a way to spread the word about your home internet business, it's important to know all the mass text rules and regulations. Besides, not knowing how to properly initiate a texting plan can get your home business in hot water. Here are just a few rules to follow when mass texting: Don't Overdo It Part of mass texting is asking permission from your customers to send messages to their mobile devices. However, just because you get...
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Is Your Business Coming Home to Solid SEO?

Learning SEO while running a home Internet business can seem like a daunting task, but it's simpler than you think. SEO means crafting your website in a way that makes it easy for search engines to understand and index; this lets them know that your site is relevant to the keywords you want to rank for. So just what does good SEO look like? Here are some tips to get you started: Place Keywords Carefully Using keywords naturally in the main body of your website is important ...
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Ring-up More Business with SMS Messages

If you're trying to increase sales numbers with your home Internet business, then it's time to start thinking about SMS. That's right, SMS messaging can help increase customer outreach and improve marketing conversion rates. Here are just a few ways SMS can help your home internet business get the sales ball rolling: Timing is Important A poorly-timed SMS marketing campaign isn't only a waste of time for your home business; it could end up actually turning customers away. I...
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Don’t Market These Mistakes in Your Business

Sometimes, marketing simply goes wrong. Take frozen pizza brand DiGiorno for example. The brand hit headlines last year when they seized on the hashtag #WhyIStayed, which was intended to raise awareness of domestic violence. Their insensitive "#WhyIStayed - you had pizza" tweet was widely shared, leading to a long clean-up operation for DiGiorno. One simple marketing mistake can have repercussions ranging from not connecting with the right customers to damaging your business repu...
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Cut to the Chase with Your Home Business

When you look around in this big, wide world, you can see the need for all sorts of careers, jobs and industries. One career that seems it will always be in demand is hair styling. People will invest time and money in their appearance, and the value of a good hairdresser is immense. If you are stuck in the "What should I do" career mode, you may want to consider hair styling. And one of the big advantages is the flexibility of the industry. Some hairdressers have known from their ...
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Bring More Baby Boomer Business Your Way

While you are trying to decide how to pull more people in to do business with you, as most home Internet business owners are constantly doing, consider mobile marketing and consider the Baby Boomers. Marketing has departed over the years from print and radio/television ads and made its way to reaching audiences through mobile avenues. If you are not using mobile marketing - whether alone or in addition to traditional marketing methods - you could be losing out. And if you're not hitt...
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Does Your Business Market Enough on Social Media?

Business owners - it's time to listen up. Whether you own a brick and mortar retail shop or an at-home Internet business, now is the time to start advertising on social media. Many business owners wrongly view social media as an "option," but with one in four people worldwide using the various networking platforms, social media is a must for all businesses. Unfortunately, without an online presence, you won't be able to grow your company, meet like-minded business owners and reac...
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