Spread the Word About Your Business

When you're running a small business from home, you want customers to remember you, to seek you out, and to come back for repeat business. Promotional items with your name and website emblazoned on them can help you do just that, but do you know where to start? Keep Your Name Fresh In Their Minds As a small business, you don't have the marketing power of larger businesses, but you need to get your name known. Personalized promotional items can be an effective way to do just th...
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Why Cloud Computing and Promoting Your Brand Equal Success

Marketing trends and possibilities are constantly changing, and small businesses (including those run online via home) need to keep their marketing capabilities up-to-date in order to remain competitive. The advent of cloud computing has made it possible for businesses of all sizes to promote their brands and meet customer needs more effectively. If you are looking for a way to boost your marketing efforts, you should consider adopting cloud computing. Here is a look at how the c...
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Five Small Things that Will Make Your Small Business Memorable

The main advantage that many people associate with hiring the services or purchasing products from a small business is the personal experiences that they have with those who own the small business. These experiences cannot possibly be achieved at a larger chain and will therefore be one of the main draws that will compel a person to purchase services or products from a small business. This is an important factor in how well a small business does, and, as a result, it is important for small busin...
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5 Tips for Beating the Websites as an Insurance Agent

Insurance is a product that everyone needs at some point, but it can be tough convincing people to sign up right away. Many people view insurance as something that can be put off for a while. Your prospects are also heavily marketed to by large online insurance agencies with sophisticated websites. Competition for every lead is pretty stiff. To drum up more qualified leads, an insurance agent needs to come up with their own savvy marketing strategies.   Specialize in One Niche Avoid ma...
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5 Basic Items That Will Drive Former Customers Back to Your Business

Are you used to seeing new clients walk in the door but never return again once they leave? This can be a frustrating situation, since a loyal and repetitive customer base is what drives a successful business. Here are some items and ideas that can help you ensure those customers come back a second time.   Promotional Items One of the most obvious ways to drive former customers back to your business is with promotional products. These items can be anything from a branded t-shirt to a p...
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Incorporate Video in Your Marketing Campaigns

There is almost no business imaginable that couldn't improve with a basic but professional video element. A single, quality video can reach more people faster, pass in front of more eyes, and get your message across better than all other marketing elements combined. Statistics on the impact of video lead to one irrefutable conclusion: Video sells. Here's why you need a video element in your business. There is no element that can reach more people faster than video. Show Off Your Human...
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Small Business: Five Solutions to Reduce Business Expenses

When first starting out, a business will tend to find that its monetary funds are scarce. In fact, money from the owner's personal pocket may have to be tapped into just to make sure ends meet. Keeping all of this in mind, it is pertinent to identify ways in which business expenses can be reduced. From cutting down on postal mail costs to substituting traditional marketing methods with free Internet marketing tactics, there are many ways in which business can find ways to cut down on their busin...
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Growing Your Business – Five Ways To Drive Traffic To Your Website

There are many strategies that you can use to consistently drive traffic to your website, and by using a combination of these techniques, you can greatly raise the revenue that your website generates.   Targeted Keyword Phrases   A website owner must choose particular keyword phrases to target, and by analyzing statistics, the website owner can choose certain keyword phrases that Internet users search for very frequently and that can generate very high conversion rates. Consis...
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5 Unusual Ways Your Company Should Be Marketing Its Brand

Establishing your company's unique brand position requires creative marketing. If you have an original brand and a clear message, now is the time to focus your marketing efforts on tactics that other managers simply aren't focusing on. With so many brands focusing on building an online presence, many companies are overlooking the importance of creativity and originality. Here are 5 unusual ways your company can try to market your brand and stand out in today's modern world. #1: Sponsor a Sports...
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Five Ways To Increase Your Presence Online

As business has evolved to embrace the innovations made possible by the internet, it is no longer just an option to have your business online; it’s a necessity for survival. Yet, even for businesses that put up a website, it can still be a mystery how to create the kind of strong, online presence that drives traffic and converts customers. Here are five approaches you can take to increase your online presence. SEO SEO or search engine optimization encompasses a broad set of tactics that apply ...
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