75% Never Click Past Page 1: How to Make Sure Your Site Shows up There

A recent survey revealed that 75 percent of traffic never clicks past the first page of the SERPs, and your competitors are going to pull ahead of you if you don’t spend some time perfecting your SEO. Here is a quick look at some tips and tricks that will help you boost your site’s rankings and attract more visitors to your website. Optimize for Mobile We now know that mobile users make up a very large percentage of all online traffic, and that is why you need to optimize your website for sm...
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Does Your Online Store Get SEO?

On the surface, SEO can seem tough when it comes to home e-commerce sites. The general advice of building quality content to create multiple pages and boost site rankings feels like it's harder to apply with online stores. Fortunately, there are still several SEO-driven techniques that you can apply to online shops in particular. Choose the Right Targeted Keywords It's a straightforward step, but it's one of the most important. To get the most of SEO, you need to know what...
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Why is Your SEO on Life Support?

When running a home Internet business, what steps should be taken to draw as much web traffic to one’s site as possible? For starters, are you using search engine optimization (SEO) to bring more traffic your way? If the answer is no, make 2016 the year you engage in local SEO, allowing you to let the world know more about your products or services. SEO Works If You Make the Effort As a home Internet business owner, you might find yourself doing okay in the business world, but what ...
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Top 4 Ways that you are Restricting Your Website’s Functionality

Image Source: Flickr While most websites are well-designed and deliver high quality, sometimes the functionality can be limited by the owner. Having an efficient and well-performing website is critical to e-commerce success. Below explains four ways that you may be inadvertently limiting your website’s functionality. Pushy Sales Many businesses over-focus on continually providing heavy-handed marketing content to their online customers. This may actually deter customers from visiting the we...
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Is Your Business Coming Home to Solid SEO?

Learning SEO while running a home Internet business can seem like a daunting task, but it's simpler than you think. SEO means crafting your website in a way that makes it easy for search engines to understand and index; this lets them know that your site is relevant to the keywords you want to rank for. So just what does good SEO look like? Here are some tips to get you started: Place Keywords Carefully Using keywords naturally in the main body of your website is important ...
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The Key to Successful SEO for Your Home Business

When you are running a home Internet business, you don’t always have the funding and/or manpower that larger companies do when it comes to advertising and marketing. As a result, how do you let the world know you’re open for business? While you could hire someone (or even a company specializing in advertising and/or marketing) to do the outreach for you, that involves paying them. You also may be too tied up with the tasks of running the business to fully follow what they are doing on...
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The Link Between SEO and Social Media

When running a home Internet business, you oftentimes do not have the advertising and marketing punch of a bigger company. In those cases, how do you get your brand’s message out there without breaking the bank? For some running small companies from home, the key to success has been the proper usage of search engine optimization (SEO) and social media. Done together and done correctly, the two can be a winning team for the home business man or woman. To get things started, review the f...
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Creating an SEO Budget: Use These Tools!

You could have the best business with an amazing website to back it up, but if it doesn't appear high in the search rankings, no one will find it and all your hard work will have been for naught. Search engine optimization, or SEO, is your ticket to the top - of Google, that is. Nothing can replace quality content and good business practices, but with a good SEO strategy, you can back that up with great visibility when people search a string of words that match the subject matter on your webs...
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How to Launch a Brand Successfully Online

Starting a brand online is not as easy as it looks. You might think that you have a great idea that will make you millions of dollars only by putting up a website and calling it a day, but this couldn't further than the truth. There are literally thousands of online stores and brands that offer a plethora of services and products. The key, however, is to get your brand to rise to the top so that there is visibility and thus a possibility to make sales and bring in revenue. Yet, there are a numbe...
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How to Find the Best Theme for Your Business Website

When launching the online presence for your business, you have to balance a lot of different concerns. On one hand, you want something to come together quickly, so you're not spending months in development. You also need a low cost option, as most startup companies don't exactly have an unlimited amount of cash to throw around. And while ease of use is crucial, you also don't want something that looks just like every other site out there. You can balance it all by purchasing a quality website th...
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