One Sentence: A Tagline Is Sometimes All You Need to Communicate with Your Customers

Apple says "Think Different," McDonald's says "I'm lovin' it," and Nike says "Just do it." Consumers around the world recognize these slogans or taglines, which are an integral part of each of their brands. As important as it might be to have company mission statements and documented business plans for legal purposes, when it comes to communicating with customers, one short sentence or phrase does the trick. Coming up with a tagline for a new business might not be an easy process, but getting...
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