A recent survey revealed that 75 percent of traffic never clicks past the first page of the SERPs, and your competitors are going to pull ahead of you if you don’t spend some time perfecting your SEO. Here is a quick look at some tips and tricks that will help you boost your site’s rankings and attract more visitors to your website.
Optimize for Mobile
We now know that mobile users make up a very large percentage of all online traffic, and that is why you need to optimize your website for smaller screens. Your bounceback rates are going to skyrocket if your website is unattractive or confusing on a smartphone. In addition to having clean lists and straightforward menus, you also need to keep the media to a minimum. A page that is filled with videos and sound clips will take quite some time to load, and your visitors might end up leaving before they see your products or services.
Increase Dwell Time with Interactive Content
Google now uses a machine learning system known as RankBrain to help them sort their search results. When an individual stays on your site for more than a few seconds, your rank is going to go up. If an individual immediately leaves your page because of slow load times or boring content, then your rank could possibly drop. Adding interactive content like polls, surveys, and infographics is a great way to get traffic to stay on your site.
Make Sure That You Have Solid Content
Search engines want to connect their users to the best possible information, and that means you need to focus on providing high-quality content. Instead of small blurbs, you might want to invest in long-form content that is keyword rich and useful to your audience. That type of content will keep visitors on each page for a much longer period of time and turn your website into a hub of information.
Work with an SEO Pro
Optimizing a website can eat up an incredible amount of time, and that is why you might want to consider working with an SEO professional. Minor mistakes can drive your marketing campaign into the ground and make your website nearly impossible to find. A professional like Colton Miller can audit your website and find any issues that could be negatively impacting your rankings. An SEO pro can also help you come up with a solid strategy for social media marketing.
No single tactic or trick is going to boost your rankings. You will need to come up with a comprehensive marketing campaign if you want your website to sit on the front page of the SERPs.